For
The Remembrance Center
Part of Groff Family Services
Contact
Kara Groff
President
The Opportunity
The Remembrance Center is currently running paid advertising campaigns to reach families and individuals seeking memorial gifts and cremation-related services. This proposal formalizes our management of Meta (Facebook + Instagram) and Google Ads under a dedicated, results-focused partnership.
Crabtree Marketing will handle all campaign strategy, optimization, and performance reporting—allowing you to focus on serving families while we maximize your advertising ROI.
Our Service
Scope
Paid Ads Management
Full management and optimization of your Meta (Facebook + Instagram) and Google Ads campaigns. We handle strategy, targeting, audience segmentation, A/B testing, budget pacing, and ongoing performance monitoring.
* Ad Spend is Separate
Your advertising budget (the actual spend on Meta and Google Ads) is managed separately in your own ad accounts and billed directly by Meta and Google. The $1,500/month covers management, optimization, and reporting only.
What's Included
- Meta Campaign Strategy — Strategy development, audience targeting, and ongoing campaign optimization for Facebook and Instagram
- Google Ads Management — Full management, bidding optimization, and performance analysis for Google Search and Display campaigns
- Monthly Performance Reporting — Detailed reports with key metrics, conversion data, and actionable insights delivered by the 5th of each month
- A/B Testing — Continuous testing of targeting parameters, audience segments, and campaign configurations to improve performance
- Budget Pacing — Intelligent spend management to ensure your budget is distributed evenly and efficiently across campaigns
- Ongoing Monitoring — Daily campaign oversight, bid adjustments, budget allocation, and rapid response to performance changes
What's Not Included
The following services are provided by you or handled separately:
Ad Creative
You provide all ad creative assets—images, videos, headlines, copy, and landing pages. We optimize targeting and delivery; creative development is your responsibility.
Ad Spend Budget
Your advertising budget is billed directly to your Meta Ads Manager and Google Ads accounts. We do not handle payment; you fund your own ad spend.
Website & SEO
Website design, maintenance, and SEO are not included in this service and should be handled separately if needed.
Social Media Management
Organic social media posting, community management, and content creation are separate from paid ads management.
Terms & Commitment
Initial Commitment
3 months minimum
After Initial Term
Month-to-month
Cancellation Notice
30 days written notice
Invoice Schedule
Due on the 1st of each month
Next Steps
To move forward with Crabtree Marketing as your paid advertising partner:
- Review this proposal with your team
- Confirm approval and sign the service agreement
- Provide access to your Meta Ads Manager and Google Ads accounts (we'll request the necessary permissions)
- Schedule a kickoff meeting to review current campaigns and set performance benchmarks